>> it's very hard to make such a logistics business work in the last mile because it's so inefficient. grocery stores know this, which is the reason they are reluctant to implement such services themselves
Home delivery has been a standard offering from all major supermarkets in the UK for 5-10 years now. It's available in built-up areas and cities, as well as rural villages. They are able to do next-day delivery and give you a 1 hour delivery window. Groceries are the same price and delivery ranges from £1-5 depending on the delivery window you select. I really don't see how Instacart could compete with that if Wallmart and the others start to offer it in the US.
Home delivery has been a standard offering from all major supermarkets in the UK for 5-10 years now. It's available in built-up areas and cities, as well as rural villages. They are able to do next-day delivery and give you a 1 hour delivery window. Groceries are the same price and delivery ranges from £1-5 depending on the delivery window you select. I really don't see how Instacart could compete with that if Wallmart and the others start to offer it in the US.