Consumers in the US seem to be swayed by monthly costs rather than total cost. You can get them to buy expensive things if they are financed and the monthly cost sounds reasonable. I wonder if you could say - well the house is $3000 more, but the monthly savings are XXX which is like getting your iPhone for free. It might work at the time of sale, but will be forgotten later when they have to actually pay their phone bill.
What do you mean exactly by "financed" in this statement? It feels like you're using it in a technical way, such as thinking of the purchase as having its cost spread over multiple time periods.
