People like easy to read languages. Many years ago, when I first got back into development, I decided to choose to learn Python or Perl. After doing some research, it seemed Perl was more widespread. But Python was easier to read, so I went that route instead(luckily). I think the popularity of Basic and Golang vs their competitors of the time help prove this point. People say that Go is only popular because of Google, but I honestly feel if Rust and Go switched owners, it would have played out the same way.