They are worried a competitor might pop up and outcompete them, and they hope that lumbering their employees, their suppliers, and their customers with NDA's will prevent anyone from becoming that competitor.
I'm not sure they realise how much the NDA's scare off good employees, suppliers, and customers, leaving them unable to make quick progress, and in turn making them ripe for someone to outcompete.
They are worried a competitor might pop up and outcompete them, and they hope that lumbering their employees, their suppliers, and their customers with NDA's will prevent anyone from becoming that competitor.
I'm not sure they realise how much the NDA's scare off good employees, suppliers, and customers, leaving them unable to make quick progress, and in turn making them ripe for someone to outcompete.