On one hand, I would avoid personifying corporations, they’re going to do what makes the most money.

On the other hand, I do think the current leadership at Microsoft has correctly realized there are huge long term benefits to improving the industry you operate in for the consumer.

It's a business strategy, not a natural (of "nature") process. Leadership and market changes prompted business changes.

Super weird. Almost like not having ruthless a-holes as the CEO makes a difference.