No, you're right.

But from your comment "it doesn't take that long.." its clear to me we're thinking about this in two different ways.

You're saying, "Here's how long it would take me..." hourly * estimate.

I'm saying, "Here's how to add more business value..." business_value * my_cut_to_decimal

If you can, perhaps by not even programming, make business_value a large enough number then (business_value * my_cut_to_decimal) > (hourly * estimate).

I'd go one step further and argue that the higher price is a win for both parties. You get paid more, and the company has just discovered a slot that they can slide money into and get more money back out off.

Oh, sure, I agree with that. It's just that the OP was talking about what it would take for him to hire someone to do this, so I went with that.