I agree in part with your point, but I think Google has pulled a bit of a bait and switch here. For many years, they were conspicuously open and friendly, as you would expect from a company run by engineers. That got them a lot of geek love, and a big boost to their early adoption efforts. I also think it had the effect of stunting the growth of alternatives. (E.g., Google Reader.)
Now they are running things more in standard large-business style. There's a natural rebound from that as people adjust. I agree the pragmatic thing is to drop the high expectations; I don't think Google is going back. But I can see why people are going to get all Kubler-Ross on Google while they adjust.
By open and friendly you must be talking about small pet projects released by single or small groups of engineers that didn't take much effort to produce.
If you are expecting unlimited free access to some thing like maps which employs many people and probably millions of dollars to produce, without expecting any type of return to sustain further growth...well it's time to rethink your strategy if you plan on staying in business.
Why does HN believe companies that spend millions of dollars to provide services, many times for free, and for pay with restriction are somehow "evil" (since we're talking about google this feels like an appropriate time to use this irrelevant phrase again).
I'm aware of that. But they also came out of an academic background, used a lot of open source, published many papers, and built an engineering-focused culture, not a business-focused one.
That is, sadly, changing. But it's not a necessary change.
Now they are running things more in standard large-business style. There's a natural rebound from that as people adjust. I agree the pragmatic thing is to drop the high expectations; I don't think Google is going back. But I can see why people are going to get all Kubler-Ross on Google while they adjust.