The difficulty today with a headline that looks like linkebait--even if its descriptive of the content--is that some of us won't click on it because we find linkbait repellant and habitually avoid it.
So rather than inform the reader and allow them to judge whether the article is interesting, you have created a situation where people who are repulsed by linkbait (I hope I'm not alone in this) are required to do more work to find out of the article is worth checking out, which is pretty much the opposite of what a headline ought to do.
There's likely some objective measure of the balance between people who click on the linkbait and learn something interesting about Shakespeare vs people who are repulsed and fail to do so, and it may well be that the former outweigh the latter, but I figured I'd make sure the latter's view is mentioned here.
So rather than inform the reader and allow them to judge whether the article is interesting, you have created a situation where people who are repulsed by linkbait (I hope I'm not alone in this) are required to do more work to find out of the article is worth checking out, which is pretty much the opposite of what a headline ought to do.
There's likely some objective measure of the balance between people who click on the linkbait and learn something interesting about Shakespeare vs people who are repulsed and fail to do so, and it may well be that the former outweigh the latter, but I figured I'd make sure the latter's view is mentioned here.